The Rise in Demand for a Free From Diet​

The free from category, which includes free from allergens, free from gluten, free from lactose, free from dairy and free from meat products, continued to grow over the last 5 years and is forecast to reach £1.3 billion in 2024, growing by 41% over the 2019-24 period.*​

The dairy alternatives market, however, should benefit from the public focus on the environment, which looks set to endure. As consumer interest in gluten-free products has grown, the category has transitioned from a niche to a mainstream market segment. Boosting demand in the market for gluten-free foods are new product launches featuring flours based on nuts, seeds, beans, fruits and vegetables that appeal across a range of diet trends.

To get the full insights into the rise in demand for a free from diet download our document in full.​