Man eating a vegan salad


Plant-based eating and drinking is moving from trend to food revolution status
  • There is now a mainstream opportunity for plant-based claims. Both retail and foodservice are targeting the mainstream consumer.
  • Changing dietary habits are driving demand for alternative plant products. Consumers are abstaining from certain types of food and ingredients.
  • Meat analogues have taken the lead among alternative proteins, while the prospect of lab-cultured meat looms.
  • Getting consumers to try trendy plant-based foods is one thing, but encouraging long-term adoption and lifestyle change is another. However, parents will raise children to be flexitarians.
PLant based burger

Expressed as or includes:

  • Plant-based eating and alternative proteins
  • Raw & Pure
  • Alternative meat
  • Sustainable alternatives

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